No matter which industry you work in or where you come from, starting a business inevitably means entering the Land of Assumptions. …

To transform a raw concept into a successful venture, entrepreneurs must master the art of ideation – the process of generating and validating startup ideas.

The Value Proposition Canvas is a fantastic innovation tool, if you get it right. A common challenge: Differentiating between jobs & pains.

Talking about the competitive landscape is a necessity in startup pitches but some biases seem to keep us from highlighting our competition.